Airborne Entertainment inks deal to bring famed anime series Robotech to mobile phones. Content will include personalized wallpaper, ringtones and ringback tones, with a mobile game just a few steps behind.
Montreal, Canada & Los Angeles, CA â€“ February 8, 2006:
Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., announced today an exclusive deal with Harmony Gold USA, Inc. to bring the legendary anime series Robotech to mobile phones. As one of the first anime series to bridge the continental gap and truly take hold in North America, the Robotech suite of wireless content will include wallpapers, ringtones and ringback tones, with a mobile game just a few steps behind. The content will be made available across major carriers this spring.
â€œAs the embrace between the wireless community and the general entertainment world becomes tighter, we strongly believe that successful narrative franchises like Robotech will continue to cross over to mobile genres,â€ said Andy Nulman, President of Airborne Entertainment. â€œOur deal with Harmony Gold is a great example of this trend and we are extremely excited to be the ones to take the Robotech franchise mobile.â€
â€œAirborne has been extremely successful in mobilizing many highly recognized brands and we are thrilled to be able to offer ringtones. wallpapers and games to our loyal Robotech and anime fans,â€ commented Christy Pawlak, Director of Business Development for Harmony Gold, who helped negotiate the deal.
For over 20 years, Robotech has helped to lay the groundwork for animeâ€™s acceptance outside its native Japan, earning a distinction as one of the greatest science fiction epics of all time. Based on the solid foundation of compelling narrative and characters â€“ along with incredible action sequences â€“ Robotech has spearheaded the genreâ€™s foray into theatrical imports, American remakes, specialized anime television networks and a full spectrum of influences on domestic pop culture. â€œWe canâ€™t wait to see the impact it has on wireless,â€ Nulman concluded.
About Airborne Entertainment Inc
Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne’s product portfolio consists of original and branded properties including, Family Guyâ„¢, Maxim ToGoâ„¢, SPEED TV Mobileâ„¢, NHL Mobileâ„¢ and Donald Trump’s Real Estate Tycoonâ„¢ Airborne’s products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit airborne-e.com
About Harmony Gold
Harmony Gold has been active in the production, acquisition and distribution of quality international titles since its inception, producing some of the television industry’s classic and history-making programs. See harmonygold.com for more information
For more information, please go to Robotech.com